Integrity. Family. Tradition. Drive.
These are the principles that have guided our company through five generations of Dickson family leadership with one sole focus - distribution. In 1841, two Welsh immigrants opened an apothecary shop in the rural township of Shreveport. In its earliest days, the business supplied firearms and ammunition to the pioneering farmers, soldiers, and lawmen. Early ads from the 1800’s document the fledgling company selling muzzleloaders, shotguns, and pistols, along with everything else the pioneer was likely to need to survive in a frontier town: quinine to fight malaria, mustard to make plasters, and ammunition to fight varmints, scoundrels, and scallywags.
Today the family tradition continues with two distribution companies; Sports South, LLC, representing the sporting goods industry, and Morris & Dickson Co., LLC, representing the pharmaceutical industry. Every day, Sports South meets the challenges set forth by its founding fathers by providing the right product to the right place at the right time. As the country’s oldest and largest distributor of firearms, ammunition, and accessories, Sports South maintains its leadership position through the relentless pursuit of new ideas and new thinking to drive long-term success and growth. With the nation’s largest concentration of shooting sports inventory from all the leading manufacturers under one roof, Sports South can deliver unmatched distribution services to its customers. If you haven’t already, please give us the opportunity to prove it!
Sports South is a family company and these values permeate its culture to all its employees and its customers. Hard work, education, and hands-on involvement, along with the assured well-being and livelihood of hundreds of employees, reinforce the company's dedication to its origin.